6/24/2023 0 Comments Amazon toolkit![]() They have similar structures (other Apple services include iCloud+, Music, Arcade, Fitness+, and News+). So perhaps we should not be asking “Who got next?” here to Netflix, but to Apple, the only company larger than Amazon. No matter, Amazon is the second-largest company (by market cap) in the world. It’s not even the main reason for most subscribers - that’d be the free, two-day shipping.Īmazon Prime Video doesn’t bring in advertising revenue - there are no ads, aside for those for other Prime Video shows and films. It can afford to devalue its own programming via licensing as Prime Video content is really just one service of the popular Prime membership package, which also includes music, reading, gaming, and additional shopping perks. Amazon Studios is in a fairly unique position in the marketplace. ![]() Now it is again.īut maybe not for everyone. To be fair to Paramount, licensing was the way things were done until it was not. There are also plenty of individual deals out there: Paramount Global famously licensed “South Park” to HBO Max and still has its “Yellowstone” streaming on Peacock, not Paramount+. Discovery is currently licensing its programming in FAST channels on Roku and Tubi. You’ll recall Netflix was also the company that swore it would never have commercials.Īmazon is not the only major media company licensing its content elsewhere. With a line like that in writing, it is unlikely Netflix will license its content anytime soon. The fine print in Netflix’s April 18 first-quarter earnings letter reads: “Among our streaming video competitors, our traditional entertainment peers appear to be focused on revenue diversification (across theatrical, linear TV, and third party licensing) as they manage through the hard transition from legacy businesses to streaming.” ![]() They do, on occasion, offer new lines in the sand. How Joel Kim Booster ‘Got Away with Murder’ Bringing ‘Fire Island’ to Life
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